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#WhileBlack Hits Nike in South Africa

Several Stores Close After Viral Video Shows Slur Used to Describe Blacks

South Africa Nike
Nike Store Closed From Twitter

Several Nike stores in South Africa shut its doors after a video surfaced of an employee’s husband making racist remarks.

Adam Catzavelos sparked public outcry after posting a video describing the scene at a beach as “heaven on earth” because no black people were in the area. The businessman, who is married to Nike Africa’s brand merchandise manager Kelly Catzavelos, used a deeply offensive South African slur, kaffir, equivalent to the N-word. 

“Let me give you a weather forecast here,” says Catzavelos. “Blue skies, beautiful day, amazing sea and not one kaffir in sight.”

Some people on social media have threatened to boycott Nike.

Nike released a statement saying it “opposes discrimination and has a long-standing commitment to diversity, inclusion and respect.” The clothing brand did not confirm the store closures, but says Adam Catzavelos does not work for Nike. Catzavelos was fired from the family-owned food manufacturer he worked for. His relatives disavowing Catzavelos’ remarks.

“The family of Adam Catzavelos is appalled by the video in question,” said the family in a statement. “It is abhorrent and we fully disassociate ourselves from the sentiments expressed.”

Several companies announced it was boycotting St. George’s Fine Foods.


So far it’s unclear if Catzavelos’ wife will face any repercussions with Nike. Meanwhile, South Africa’s far-left party, the Economic Freedom Fighters, announced it was opening a case against Catzavelos with local police.

“We are not going to tolerate name-calling,” said EFF leader Mandisa Mashego. “We are not going to stand by and allow any white person feeling the privilege they’ve endured of 376 years at our expense. We are not going to be tolerant of being called the K-word or any other name.”

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EJ Stewart

Written by EJ Stewart

Elijah Stewart is an associate producer for NY1, Founder & Host on Nu Generation Media & Podcast Network and Sports Editor of TheHub.News

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