5 Black-Owned Beauty Brands to Support During the Holiday Season

Beauty products purchases are expected to go up during the holiday season., according to a report by data research group NPD. 

In an article, the company reported that 28% of all customers involved in their NPD Holiday Purchase Intentions Report said that they’ll be gifting beauty products during this holiday season. 

Here are five Black-owned beauty brands to support during this gift-giving season.

1. Dehiya Beauty: Created by Dr. Mia Chae Reddy in collaboration with Jacalyn Havard, the brand, named after a woman considered as one of the strongest warriors in the North African region, pays homage to Dr. Reddy’s Moroccan ancestry. Using what she learned under a Moroccan herbalist, Dr. Reddy and her team create skin products, such as their “Aya Restorative Goddess Mask” and their “Alia Argen Beldi Cleaner,” using completely natural products like argan oil, ethically taken from Morocco’s Argan Forest.

In addition to making sure that their natural sources are chemical and paraben-free, Dehiya also focuses on being inclusive and fighting for causes like curing cancer, supporting the LGBTQ community and ensuring that there’s racial justice. Each year, the company devotes 2% of their earnings to charitable causes. 

2. Adwoa Beauty: Founded by entrepreneur Julian Addo in 2017, a self-made businesswoman who taught herself how to be a hairstylist before opening up her own salon, Adwoa Beauty is a hair company that offers silicone-free, plant-based hair products for people with naturally curly hair and hair of all textures. Their products include everything from clarifying gel shampoo to treatment serums to reparative conditioners and masks.

3. Humanrace: Recently launched by music icon and business mogul Pharrell Williams in 2020, Humanrace is a skin-care line that promotes ensuring one’s own well-being through taking care of their skin. Promising that each product is made ethically and using sustainable materials, Humanrace offers a range of products, including humidifying face cream, rice powder cleanser and a lotus enzyme exfoliator. The brand also offers body care products such as body creams and body bars. 

4. MOODEAUX: MOODEAUX is primarily a fragrance brand that creates smells that mix with the buddy’s natural pheromones. Created by entrepreneur Brianna Arps, the brand was launched after Arps noticed that there was a lack of Black-owned perfume labels to purchase from. Created using natural plant oil, MOODEAUX’s perfumes are free of any alcohol, water or dyes. Amongst the brand’s products are their Worthy SUPERCHARGED SKINSCENT Dry Oil Perfume Spray and their Worthy SUPERCHARGED SKINSCENT Grab-Then-Go Duo.

5. Yubi: Included on lists by Forbes, Essence, Time and the Los Angeles Times, Yubi is a skin-care company that was created by attorney Adiya Dixon Wiggins. The company was started once Wiggins decided to create her own makeup brush known as the Miracle Brush. Designed for a more comfortable grip with a handle, the brush also features vegan bristles that help even out coverage. The brush was included by Time Magazine as the winner of their Best Inventions list.