French fashion house Balmain and toy giant Mattel are collaborating on an NFT collection of racially-diverse Barbie and Ken avatars…

The Shaquille O’Neal Foundation recently partnered with The Notables to raise millions of dollars for underprivileged children. O’Neal helped to…

NBA icon Michael Jordan and Jeffrey Jordan, his son, are teaming up for an entrepreneurial venture that connects fans with…

Nike announced its acquisition of the virtual sneaker company RTFKT in a bid to fast develop its influence in the…

R&B artist Willie Taylor, of MTV’s “Making the Band 4” and VH1’s “Love and Hip Hop: Hollywood,” is the debut…

Over the course of the pandemic, more and more aspects of life have continued to move into a digital space.…

Sports cards have been traded for decades and now, with advances in technology, collectors can bring their gems to the…

Cryptocurrency and rap may not seem to intersect, but in the case of rap icon, the Notorious B.I.G, the two…