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Steph Curry Reportedly Signing $1bn Lifetime Deal With Under Armour

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Steph Curry won his fourth NBA Championship this past June, and now he’s about to win again. This time at the bank.

According to Rolling Stone, Curry is close to finalizing a new deal with Under Armour that will be worth more than $1 billion.

The game’s greatest shooter of all time joined the brand back in 2013 after leaving Nike. While it hasn’t always been smooth sailing between the two, Curry and UA founder Kevin Plank have righted the wrongs that hampered the relationship.

That has put the two parties in the position to sign this historic deal.

“I don’t have to raise my voice to get mad,” Curry told Rolling Stone of the discussions with Plank. “That’s the best part about it.”

Curry continues to dominate on the court, but he’s expanded his portfolio off of it.

One of the most notable partnerships he’s fostered is with HBCU institution Howard University, where Curry stepped up to fund the launch of the university’s golf program and got Under Armour to come on board as a team sponsor. A few months later, he participated in a fundraiser for the program, helping to raise $3 million for the team.

Ironically, because of Curry, Under Armour is the only other apparel/footwear sponsor for the Howard Bison. Earlier this year, Jordan Brand signed a deal with Howard Athletics, but that doesn’t include golf.

The lifetime deal is similar to those between Nike and Michael Jordan and LeBron James. Hopefully, it quiets the dissenters who continue to leave Curry out of the discussions around the greatest players in league history.

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