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Friday, April 16, 2021

Bridging the Funding Gap for Black Women Business Owners

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Cat Abano
Cat Abanohttps://catherineabano.com/
Catherine Abano is a freelance content creator and a writer and editor for The Hub. She is dedicated to analyzing media representations of marginalized groups and how those representations affect larger beliefs.

Black women are the fastest-growing group of entrepreneurs in the country, yet many are facing challenges in raising funds for their startups.

From 2014 to 2019, the number of Black women-owned businesses went up by 50%. During that time, they made up 42% of women-owned startups, according to American Express projections based on Census data.

In addition, the number of Black women who have raised over $1 million in funding has more than doubled in size over the past two years — going from 34 in 2018 to 93 in 2020, according to the biennial report ProjectDiane. Latinx women saw similar growth, with the number of funded Latinx women-owned businesses going from 45 in 2018 to 90 in 2020.

The report, released Wednesday, aims to “provide a snapshot of the state of Black & Latinx female founders, and the startups they lead, in the United States.” It states that in 2020, the amount of Black women-led startups receiving funding has gone up 17% since 2018.

Despite this, 66% of Black female entrepreneurs noted access to credit and funding as one of the largest obstacles they have faced in attempting to expand their businesses. Meanwhile, only 39% of non-POC business owners noted the same issue, according to the Federal Reserve System’s 2016 Small Business Credit Survey.

Due to this, many turn to personal savings in order to fund their businesses. 31% of Black women business owners rely on savings, while only 16% of non-POC women business owners do.

2020’s racial climate, however, has led many to finally acknowledge the ways that systemic racism has affected Black and POC-owned businesses.

Crowdfunding and online communities have also proved to be a significant force in changing the way businesses secure funding. Online communities like the New Voices Fund, founded in 2017, has invested more than $60 million in companies run by women of color. Crowdfunding has gotten entrepreneurs like Dawn Dickson-Akphogene over $1 million in funds, CNN reports.

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