Feminine hygiene products are big business. The global value of the feminine hygiene market rose from $35.4 billion in 2016 to $40 billion in 2020. However, the big brands are owned by huge, white-owned corporations — but one man is hoping to change all of that.
Meet Demond Crump, the Chief Executive Officer of Reign Premium Sanitary Napkins.
I was invited to the company headquarters by Tonya Goines, a longtime listener of SiriusXM Urban View. Upon arriving at the McDonough facility, I have to admit, I was expecting to be interviewing a woman, but I was just as intrigued to tap into the mind of this man who is evidently so deeply committed to changing the face of the industry.
Crump, an entrepreneur since 2004, says that in October 2016, he was invited down to Tampa, Florida by business acquaintances. He had no idea he was about to be pitched a feminine hygiene business.
“The best thing these guys could have ever done was not tell me what it was, right? I’m not coming to see no sanitary [products],” Crump quipped. “I got a wife and three daughters. I’m familiar with sanitary napkins, buying them, all those different things. I wouldn’t have never came. Let’s just be honest.”
After being shown a demonstration of the products, Crump says he was all in.
“When I saw it, it blew my mind. I said, ‘You just changed the world for women.’ See, the thing that I knew and I understood, and actually I was praying for this because I was studying Warren Buffet and he made a statement that changed my life. He said, ‘What you like to do should be your hobby. What the world does should be your business.’ So in other words, ‘Don’t get caught up in what you like or what you don’t like. What is the world doing? What does the world need?'” he explained.
Every day, more than 300 million women worldwide are menstruating and it’s a well-known fact that women of color use more beauty products and are disproportionately exposed to problematic chemicals compared to white women. Many women using sanitary towels and tampons do not realize exactly how toxic the products can be.
“We launched Justice for my Jewel — literally a website dedicated to education and awareness. Letting people know of the dangers of tampons. Letting them know the dangers of toxic products and what it’s literally doing to these young girls and women’s lives,” says Crump. “So over here at Reigh, we’ve put the mission over profits in the bottom line. And I know people may say, ‘Oh, that may not make sense for a business.’ Well, it does for us and it’s been working because, the date right now, we’ve hit $20 million in revenue on a $6 product, and now we are scaling over the next 12 to 18 months to do $100 million in revenue off of a $6 product.
We’re the Rolls-Royce in this category. We are the top and we don’t make no bones about that. Our packaging, as you saw, that you can see along with our product and what it represents and what it stands for. We know the value that we are giving you. We know we could have been more. We did this by design. We wanted to make it affordable because, once again, if we say the mission is bigger, we’ve got to mean it. And now our price point is where anybody can afford it.”
Crump says for years, he watched his wife and daughters suffer from severe cramping, irregular cycles and other troubling symptoms — but after using Reign’s products, all of those issues went away, thanks to their infusion of the Nobel Prize Winning material “Graphene.”
The Graphene infused strip improves micro-circulation, inhibits harmful bacteria growth and may even promote cell activity and a healthy metabolism.
“Women cramp because their uterus is contracting. Having a healthy and non-toxic product now [can contribute to having a relaxed uterus.]My wife is past that phase of her life. She wears the pantyliners every single day. My mother is 83 years old. She uses our product daily. So my point that I’m making is that we’ve covered an array of women from 12 and a half years old, the average age when girls first get in their cycle all the way to your grandmother, who may be 100,” says Crump.
Reign ships across the country, but the company is gearing up to go global. Nigeria, South Africa, Ghana, Colombia, Mexico, Jamaica and Trinidad will all soon be carrying the products.
Crump wants our readers to know that Reign truly cares about our community.
“We are hearing [the lack of access to feminine hygiene products] is a real problem in Africa. Young girls are prostituting and all different things just to get money for sanitary products and sanitary napkins. I’ve talked to several individuals, I’ve talked to several influencers. One of the things that we are looking to do is do some fundraising to send an entire container of 100,000 pads to some of these countries and give them to the girls and bless them, so that they don’t have to go through those type of things,” he proudly states.
Reign also holds regular events in the community, including motivational seminars, galas and five K walks.
“We want to have a holistic approach for the entire family because now, fathers need to know.Before I got involved with this, I was ignorant. I didn’t know what my daughters and my wife was going through. Men , they don’t know. They’re like, ‘Yeah, get back with me when you’re finished’ – but we not realizing what you all are going through. We don’t realize the silent suffering. We don’t understand the cramping. We don’t understand the vomiting. I literally had to go home and apologize to my wife and my kids once I got educated. So now as a man, I mean really it’s historical because I don’t know, and I’m quite sure you probably never heard of a man being in the forefront of a sanitary napkin and panty liner company. But guess what? I’m making it cool for men now all over the world.”
You can find out more about Reign Sanitary products, make a single purchase or sign up for a subscription at ProtectYourPeriod.com
