Ones Basketball League Signs Content Partnership With SHOWTIME Sports

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In March, Tracy McGrady announced the formation of his new league, “Ones Basketball League.”

Ones Basketball League (OBL) pits players against each other in an elite one-on-one competition.

It’s an effort by McGrady to bring back the focus on individual player skill for the court instead of “the Gram”.

So far the League has held events in Houston, Chicago and Atlanta.

As it prepares for its fourth stop in Brooklyn, NY this weekend, the OBL announced they inked a content partnership with SHOWTIME Sports.

This partnership gives OBL a true media partner, one that continues to expand its basketball offerings.

Per the release:

SHOWTIME Sports will distribute a behind-the-scenes, all-access documentary feature for its YouTube channel capturing the story of this season through the eyes of Tracy McGrady. SHOWTIME Sports will also produce short-form digital content for distribution across its social networks from the remainder of the inaugural OBL season through the league’s Las Vegas Championship in July.

“The production and creative team at SHOWTIME Sports knows how to build and tell stories like no one else, and the detailed background and exciting drama we have already started to capture with OBL makes this content partnership a perfect fit for us,” said McGrady. “The team at SHOWTIME shares our excitement for putting a spotlight on one-on-one basketball and all of the great action, rich stories, and hyper-competition that flows from the game.”

Being able to learn about the OBL competitors was a point Tracy emphasized during our interview this past March.

Continue reading over at First and Pen.

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