Shelly-Ann Fraser-Pryce, the legendary eight-time Olympic medalist, has officially stepped into her new role as a Laureus ambassador following her retirement from track and field at the end of the 2025 season.
Known for her incredible talent and tenacity, she has not only etched her name in the annals of sports history but also claimed the Laureus World Sportswoman of the Year award in 2023.
As she transitions into this ambassadorial role, her experience and voice will undoubtedly inspire the next generation of athletes. With her commitment to empowering others and promoting positive change, Fraser-Pryce is poised to make major contributions to the Laureus family, continuing her legacy in a new and exciting way.
Laureus is an international organization that uses the influence of sports to change the lives of children and young people. The Jamaican athlete will start her role as an ambassador at the 2026 Laureus World Sports Awards on April 20 in Madrid, Spain, as reported by Olympics.com.
The Jamaican powerhouse shared her excitement about her new position, saying, “Laureus has long been a meaningful part of my journey, and I’m honored to take this next step as a Global Ambassador, especially as I join the Laureus community in Madrid for the Laureus World Sports Awards. This moment reflects a continued commitment to the sport and to the athletes coming behind me.”
She continued: “My experience has given me a deep understanding of both the opportunities and challenges athletes face today, and I’m passionate about using that perspective to guide, uplift, and empower the next generation to rise to even greater heights.”
Fraser-Pryce capped off an illustrious career by competing in her fifth and final Olympic Games in Paris 2024, a bittersweet moment for fans and athletes alike as they witnessed the end of an era. She didn’t just stop there, though; she took the track one last time at the World Athletics Championships in Tokyo last September, reminding the world of her enduring spirit and competitive edge. With an incredible tally of 10 world championships under her belt in the women’s 100m, 200m, and 4x100m relay events, she not only solidified her legacy as one of the greatest sprinters of all time but also inspired countless athletes around the globe. As she closed this chapter of her life, however, her achievements resonated beyond the medals. She was a true champion of dedication and hard work, but most importantly, the sheer love of the sport.
And if that wasn’t enough, the Kingston native has been making an enormous impact in her community since 2013 with her non-profit organization, the Pocket Rocket Foundation (PRF). This awesome initiative is all about supporting student athletes and their communities, while focusing on providing essential resources and educational support to help them thrive. Whether it’s ensuring kids have access to sports equipment, tutoring, or even just a safe space to train, PRF is dedicated to leveling the playing field for those who might otherwise struggle. With a blend of passion and purpose.
Fraser-Pryce isn’t just helping young athletes excel in their sports; she’s also empowering them to realize their academic goals, proving that success on the field and in the classroom can go hand in hand.
The track may be quieter now without our beloved Shelly-Ann, but her influence will undoubtedly echo for years to come.
