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As advancements in technology continue, one of the best ways for a business to remain operational is to stay up-to-date. One company that is helping businesses stay ahead of curve is The Labz, which was founded by CEO Farah Allen. Allen founded the company in 2018 and has since grown it into a multi-million dollar business.
Allen recently announced that The Labz had been chosen for the 2023 Georgia Minority Business Award in the digital platform category. “It is an incredible honor to have received this award, and I am very proud to share it with my team and supporters,” stated the CEO. The Labz will be featured alongside rapper and entrepreneur Rick Ross for Wingstop Restaurants Inc. as well as Joseph Hsiao, the President and CEO of H Restaurant Group.
The Labz is billed as “an all-in-one tool that makes it easier to create highly interactive and immersive web experiences,” according to the company’s website. Allen managed to capitalize on the need for interaction during the COVID-19 pandemic and expanded her business. She started building a space that would allow for music collaboration, minus the hassle of navigating copyright infringement. With The Labz, users are able to upload content and build interactive digital experiences.
A business may decide to engage in an immersive web experience for a variety of reasons. Companies are able to create engaging experiences for their customers while also bringing brand awareness to the rapidly developing virtual space. The advantages of signing up to work with The Labz consist of an improved customer experience for a business. Offering customers an interactive web experience allows a company to increase accessibility and glean more insights into its patrons. Companies can cut costs that would typically occur from hosting an in-person event while opening up the business to additional revenue streams.
The Labz can assist with various events ranging from educational and training experiences to interactive games and entertainment. Clients of The Labz include nonprofits as well as big-name companies such as Netflix, Amazon, The Television Academy, and more. Interested business owners can begin exploring the possibilities of an immersive web experience by submitting a form to The Labz. The company notes that businesses who opt for its more advanced plans are able to receive the support of The Labz’s own inner team.