In October 2019, NBA veterans Matt Barnes and Stephen Jackson launched the “All The Smoke” podcast and over the next four years, the podcast has become one of the top athlete-driven podcasts around.
Now, almost five years after its launch, the award-winning podcast has taken a few big steps to strengthen its presence and grow the brand.
This year, Barnes and former Showtime Sports programming executive Brian Dailey formed ALL THE SMOKE PRODUCTIONS (ATSP), a full-service production and creative agency that touts over 3 million followers across its social media platforms.
Last month, the new production company started a formal partnership with Meadowlark Media and DraftKings, joining “Le Batard & Friends” on the DraftKings Network.
Now the company is expanding its content offerings by adding programming that will air across the DraftKings Network, ATSP’s YouTube channel and all major podcast platforms.
“ALL THE SMOKE PRODUCTIONS is the next iteration of athlete and artist-led content creation,” said Barnes in a statement. “This roster is unmatched in today’s media industry. We have found a lane that no one else is in, telling unique stories that only we can. ATSP has quickly become known as a place where talent can develop ideas and build their content playbook in an imaginative, creatively safe space.”
The expanded line-up features the following shows:
ALL THE SMOKE WITH MATT BARNES AND STEPHEN JACKSON – the original, organically popular series continues to deliver its trademark first-hand accounts, never-before-told stories, and wild narratives from today’s most compelling athletes and entertainment personalities. New episodes drop every Thursday (DKN, 6pm ET).
ALL THE SMOKE UNPLUGGED – In a new weekly program, hosts Barnes and Jackson connect on current events, both personal and public, and on the most polarizing topics from both on and off the court. More than retired NBA players, Barnes and Jackson reveal their authentic selves as fathers, coaches, music lovers, social justice advocates, tastemakers, sneakerheads, and more. ATS UNPLUGGED is the place where Matt and Stak offer their raw, unfiltered perspectives on today’s hottest topics. New episodes drop every Tuesday (DKN 6pm ET)
