All The Smoke Productions (ATSP) continues to evolve to become more than the highly popular podcast featuring Matt Barnes and Stephen Jackson.
Last week, the media entrepreneurs and NBA Champions announced they entered the spirit game with the debut of Anillos Mezcal, which was launched to commemorate the fifth anniversary of their successful series All The Smoke.
Today, the duo announced the launch of combat sports vertical, All The Smoke Fight.
According to the release, All The Smoke Fight is “a new multi-platform content vertical surrounding combat sports events with premium storytelling, interviews, coverage, and analysis from all corners of the fight game.”
“Authentic voices. Real Stories. Championship DNA. That is the essence of ALL THE SMOKE PRODUCTIONS,” said Barnes. “We are proud to launch ALL THE SMOKE FIGHT in the same spirit of trust and unapologetic candor that has turned our original series ALL THE SMOKE into a contemporary media production company that is redefining the space with talent-driven, original IP, and premium storytelling.”
Most impressively, the new vertical takes over the former Showtime Sports and Showtime Boxing social media handles, converting it with the new branding and giving it millions of followers across the following platforms:
- “ALL THE SMOKE FIGHT” on YouTube
- @ATS_FIGHT and @ATSBoxing on Twitter/X
- @ATSBoxing on TikTok
- @ATSFIGHT and @ATSBOXING on Instagram
- “ATS Boxing” and “ALL THE SMOKE PRODUCTIONS” on Facebook
“At Showtime, we developed the ecosystem and the formula to cement our position as a leader in combat sports,” said ATSP co-founder and co-Executive Producer Brian Dailey. “ALL THE SMOKE FIGHT is an extension of that legacy, and we will carry the stewardship and respect we’ve earned for combat sports forward, partnering with the biggest names and promotional companies in the game.”
The new platform will be in Las Vegas for the Gervonta “Tank” Davis vs Frank Martin Fight on Saturday, an event fight fan Stephen Jackson is excited to be on location for.
“I am so excited to be able to continue exploring and learning the fight game from the inside,” said Jackson. “I am a lifelong boxing fan and working with the team at Showtime Boxing for the past five years has been incredible. I think you will see my genuine enthusiasm coming through in everything I do with ATS Fight, in particular, this next edition of FIGHT TOWNS. We will see you in Vegas!”
Programming, which begins today, features the following lineup:
- MORNING KOMBAT with Thomas and Campbell, live Monday at 11 am ET/8 am PT.
- FIGHT TOWNS with Stephen Jackson the BTS documentary series will debut a new episode FIGHT TOWNS: Miami, on Tuesday.
- Special editions of MORNING KOMBAT will air live on Thursday and Friday from the MGM Grand in Las Vegas, with special guests dissecting this weekend’s PBC event, the launch of ATS FIGHT, and taking viewers behind the scenes of FIGHT TOWNS.
- FIGHT TOWNS/Stephen Jackson’s extended interview with David Benavidez drops Thursday.
- ATS FIGHT talent and production to provide a range of content and coverage of PBC fight week events from Thursday through Saturday night in Las Vegas where the MGM Grand Garden Arena celebrates “100 Knockout Nights” commemorating the famous arena’s boxing legacy.
