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    The Federal Government Built This Website to Lie to Women

    By 2 Mins Read
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    Last year, a friend texted me at 7 weeks pregnant asking where to find reliable information. She had been on TikTok for hours and knew some of it was bullshit. That memory came back to me last week when the federal government launched Moms.gov, an HHS-branded “maternal health” site that says it supports mothers and, instead, quietly funnels users toward anti-abortion infrastructure. Let’s dive in.

    Source: Screenshot of HHS Instagram post announcing Moms.gov

    We live in a world where people are expected to make huge decisions about their bodies while sifting through algorithmic sludge, half-truths, influencer advice, and whatever search results Google has been paid to prioritize. The federal government has become a huge part of this misinformation pipeline and Moms.gov is no exception.

    What a real public health website would do

    A federal maternal health site should be clear, clinically accurate, easy to navigate, and free of ideological fluff. It should help people understand their options, recognize warning signs, and find comprehensive care including abortion and contraception. It should separate clinical care from counseling. It should clearly label any referral that is non-medical. And it should connect health information to the policy levers that actually shape outcomes like insurance, wages, housing, child care, disability access, and racial justice.

    Moms.gov does almost none of that.


    The most serious problem with Moms.gov is who it sends users to. The site features crisis pregnancy centers (CPCs), unlicensed and unregulated facilities with a documented history of misleading pregnant people about gestational age, abortion safety, contraception, and their own medical credentials. CPCs are usually religiously affiliated, tax-exempt, and funded by taxpayer dollars through state programs like Texas’s Alternatives to Abortion and Pennsylvania’s Real Alternatives. They outnumber legitimate abortion clinics roughly three to one nationwide.

    CPCs are usually religiously affiliated, tax-exempt, and funded by taxpayer dollars through state programs.

    Continue reading over at the Women in America Substack.

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    Pari and Eve are public health professionals who have dedicated their 15-year careers to fighting for global reproductive rights. When Roe v. Wade was overturned, they felt compelled to turn their attention to domestic activism; growing their decade-long friendship into an advocacy partnership committed to educating the American public on the importance of gender equality, and specifically women’s healthcare. Seeing a major gap in the presence of qualified public health voices on social media, Pari and Eve established a trusted digital presence that elevates women’s voices and combats misinformation on health issues. Their Instagram and TikTok accounts facilitate evidence-based learning on a range of sexual and reproductive health topics, highlighting the intersectionality of health with human rights and social justice. Pari and Eve went viral after launching a “Women in America” series focused on the daily inequities that women in the U.S. experience economically, environmentally, in health care, at work, and more - garnering over 25M views across both platforms. Pari and Eve are a go-to amplifier for health and justice. Some of their previous social media clients include: Reproductive Freedom For All, Plan C, Jen Psaki, and ACLU. In their professional careers, Pari and Eve have worked for the United Nations, U.S. Centers for Disease Control, Planned Parenthood, Population Reference Bureau, CARE and more. They have served consulting clients such as the DC Abortion Fund and Emory University. For more on Pari and Eve, visit their website at www.pariandeve.com.

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