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    Caitlin Clark’s Signature Shoe Deal Sparked a Black Marketability Debate

    By FirstandPenApril 19, 20242 Mins Read
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    MN Gophers vs Iowa, on February 28th 2024 at Williams Arena in Minneapolis, Minnesota Photo credit John McClellan
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    Earlier this week Caitlin Clark, the number one overall pick of the 2024 WNBA Draft, signed a shoe deal with Nike, making her one of only four current players to have her own signature shoe (Candace Parker is the fourth).

    Caitlin Clark is expected to receive a signature shoe from Nike, per @ShamsCharania

    Here would be the list of active WNBA players with a current signature shoe:
    – Caitlin Clark
    – Sabrina Ionescu
    – Breanna Stewart pic.twitter.com/zSkN5VAPcD

    — The Sporting News (@sportingnews) April 18, 2024

    And that sparked a debate over race and marketability.

    Clark’s accomplishments and popularity are undeniable. She’s the NCAA’s all-time leading scorer period, and was the biggest draw in college basketball this season. 

    Yet she wasn’t the first woman to dominate the WNBA hardwood with style.

    In 1995, Sheryl Swoopes not only became the first player to sign with the WNBA, but she also became the first woman to receive a signature shoe when she signed with Nike. Since then, in contrast to the more than 40 different men of the NBA who have obtained signature sneakers, only around a dozen of the women of the WNBA have received this honor, including now 3x NCAA national champion, Dawn Staley.

    There were others including Cynthia Cooper, Lisa Leslie, Maya Moore (Clark’s childhood role model), Candace Parker and current star A’Ja Wilson, all of whom had made indelible marks on the basketball world and beyond.

    Lisa Leslie is a 7x All-Star and 3x All-Star Game MVP. 6x All-Star and 4x WNBA Champion Maya Moore put down her basketball aspirations to focus on racial/social justice.

    These talented, game-changing Black women deserved a signature sneaker. Some received that honor including Swoopes (1995-2002), Leslie (1998), Staley (1998-1999), Cooper (1999), Nikki McCray (1999), Chamique Holdsclaw (2002-2002) and Candace Parker (2010-2011). Let’s not forget their names.

    Yet before even stepping on to the hardwood for the Indiana Fever, Clark has been given more than those who won championships and All-Star accolades.

    And that’s what’s frustrating.

    The WNBA is one of the most diverse leagues in US sports.

    Continue reading over at First and Pen.

    Angel Reese Black athletes Caitlin Clark First and Pen Thehub.news WNBA
    FirstandPen

    "First And Pen” was created to inform, inspire and connect through voices of color in sports, and is the sports media vertical of The Khanate Group. Our Mission: “We are first to the field and last to leave it, amplifying local sports stories from voices of color to the national conscience.”

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    Leader of the Flock: Why Jerome “Big Duck” Smith’s Legacy Still Matters

    By Danielle Bennett

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