Howard University has always been a leader among HBCU institutions, and recent news demonstrates this once again.
According to Boardroom, Howard will enter into a major partnership with Jordan Brand that will see the company outfit Bison teams for their upcoming seasons.
This is a reunion for Jordan Brand in the HBCU space.
Back in 1997, they signed deals with Cincinnati, St. John’s, Cal, and HBCU institution North Carolina A&T.
After that, unfortunately, interest in HBCU programs waned.
But in recent years, HBCU athletic programs have experienced a resurgence that has seen them expand their program offerings, attract top talent and, once again, become a destination for high school athletes.
For Howard, the deal with Jordan Brand is another landmark deal for their athletic department.
Back in 2016, the Bison became the first HBCU to sign a deal with Under Armour.
Through their deal, the Baltimore-based company agreed to provide training and game day gear for all 19 of their athletic teams.
But the Jordan Brand deal puts Howard in a new category, joining elite programs like UNC, Michigan, UCLA and Oklahoma.
The only team that will be excluded in Howard’s deal is their golf team, which has a partnership with Under Armour through Stephen Curry.
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