When you hear that rap legends Master P and Snoop Dogg signed a deal, one may instantly assume a music deal. However, these two rappers-turned-entrepreneurs have signed a deal making them the nation’s first Black-owned cereal brand. The duo scored a national distribution deal and partnership between Post Brands and Broadus Foods.
Master P first announced Snoop Dogg’s cereal brand back in August of 2022, but the company needed to go through a rebranding process, so it relaunched on MLK day. Master P described the product as the “best tasting cereal in the game,” and noted that the African-American community is more than being consumers. When reflecting on economic empowerment and the legacy of Martin Luther King Jr., the Louisiana native stated, “Dr. Martin Luther King Jr. made sacrifices to create opportunities that many of us can benefit from today. We are dream chasers because of him, and we think outside the box. We’ve come a long way.”
American breakfast cereal manufacturer Post Brands believed in the vision and partnered with Broadus Foods on its mission to add diversity to the breakfast foods category, according to a press release on the partnership. Potential customers can expect “Snoop Cereal” to be on grocery store shelves nationwide in June of 2023. The face of the cereal will be the character Captain Ace, who is billed as the Kobe of Cereal. Customers will be able to make a selection from three types of Snoop Cereal: Fruity Hoopz, Cinnamon Toasteez and Frosted Drizzlers.
Purchasing a box of Snoop Cereal also comes with a donation to charity. According to the brand’s website, “with every purchase, you are making a difference,” as a portion of the proceeds will be used to tackle issues such as homelessness. Broadus Foods supports charities, including “Door of Hope,” and encourages customers to do the same.
While Snoop Dogg may be new to the food industry, Broadus Foods CEO Master P is not. Master P has been in the grocery business for a few years due to his other venture, Rap Snacks. The two came together to establish Broadus Foods in honor of Snoop’s Mother and there’s no limit to how far these two icons can go with their new product.
