Over the next few weeks, American citizens across the country will be heading out to vote. Whether they’re going to a polling station, dropping off their ballots or mailing them in, this election cycle has garnered global attention and everyone is talking. Some are even calling it “the election of our lifetime,” and for good reason.
But despite all the exposure and attention to this year’s presidential election, why are some of us choosing not to vote?
Certainly, we get why people may decide not to participate in the electoral process. Some might be undecided. Others may be frustrated with their options. A number of people may even find it inconvenient because Election Day always falls on a Tuesday and isn’t a federal holiday, presenting a dilemma for workers who don’t get paid time off to go to polling places and wait in line. But, psychologists have discovered one more critical explanation for why some of us prefer to skip voting.
According to experts, this problem occurs when you have to do small things to reach a goal that feels far away. It doesn’t have an immediate result, and as a consequence, staying motivated over time to realize its benefits becomes extremely tough.
Take eating healthy, for example. It isn’t a one-time task, but a combination of constant little efforts in order to see its rewards. It’s an ongoing endeavor that, at times, can make us feel discouraged and exasperated; and this often leads to procrastination.
When it comes to voting, we don’t always see instant results either – so it can feel as if our voice doesn’t really matter in the grand scheme of things. It only seems like a small task that doesn’t make much of a difference, especially when we think about the time it takes away from doing the things we enjoy.
For reasons like these, deciding not to vote is not an uncommon stance, but considering everything we’re up against, it is a disheartening prospect. Thankfully, motivation science suggests two highly effective strategies that can help. Its researchers and health professionals say that these methods can do wonders for getting us to take action, whether it’s making a healthy meal or making it to the polling station.
The first technique is to try looking at the bigger picture. Instead of wondering if voting matters today, think about how you’d feel if you never voted in any election. Sure, one vote might not seem like a big deal, but if you consistently choose not to participate, your voice will never be represented in your country.
This method can help you develop a broader mindset. It’s all about realizing that even small decisions can have a big impact, especially when you make them over and over again.
The second strategy involves adding a reward to the action, making it more enjoyable. This approach encourages individuals to make good choices, such as hitting the gym or saving for the future. It can also be used to encourage people to vote.
Make your plans for voting day pleasant. Blast your favorite tunes in the car on your way to the polling station. Treat yourself to your favorite snack afterward. Consider going with friends or engaging in conversation with fellow voters while waiting in line.
The practice isn’t only about reaching the destination but giving yourself space to love the journey.
Just like big occasions, the small milestones in our lives deserve celebration and appreciation, too. By finding joy in the voting process, you’ll not only stay motivated but also inspire those around you to join in on the excitement.
Every vote counts, y’all. With each action we take, we have the opportunity to embrace the power of our voices and create positive change.
Why not infuse a little fun and fulfillment along the way?
