Snoop Dogg has been in the music industry for a long time. There’s isn’t much he hasn’t seen.
Over the years, industries have evolved to become more diverse and reflective of the world around them.
But the NFL, despite recruiting a slew of players and coaches — still does not have a single Black team owner.
Snoop wants things to change.
“You know what? It’s time to change the world. We’ve got to stop treating Black people like they’re less. They’re always the ones who do the hard work, the groundwork, but we never cut them in,” Snoop told The New York Times in a recent interview.
“Like, why don’t we have an owner in an N.F.L.? That’s just racist. Period, point blank. We need to own an N.F.L. team. We got one half-owner in the N.B.A., Michael Jordan. But the whole league is 90 percent Black. So we still the slaves and they still the masters,” he continued.
He adds that the league could stand to learn a thing or two from the music industry.
“That’s why in the music game, we took the initiative to say, [expletive] that. We’re the masters, and we own our masters,” says Snoop. “We’re going to negotiate with you the way we think it should be. We changed that industry years ago, with our mentality of having our own labels.”
Outside of the music industry, Snoop has a television show, several endorsement deals, stars in movies, and several projects within the cannabis industry.
The businessman says his brand aims to help close the wealth gap between whites and the Black community.
“That’s why I’m trying to be one of those examples, of someone who creates his own everything, owns his own everything, and has a brand strong enough to compete with Levi’s and Miller and Kraft and all of these other brands that have been around for hundreds of years,” he asserts. “That’s what I want the Snoop Dogg brand to be.”
