Curtis James Jackson III, who’s famously known as 50 Cent, is proving himself to be a figure of Black success that continuously puts on for his community. On Thursday, the rapper/actor launched his latest and arguably greatest initiative during a press conference: G-Unit Studios based in Shreveport, Louisiana.
The studio is the newest addition to his film and television production conglomerate, G-Unit Film & Television, and it’s showing amazing potential since its conception. G-Unit Studios is already solidified as the second largest Black-owned production studio behind Tyler Perry Studios. The company produces content for a range of platforms and networks, but gained wide success from STARS series such as “Power,” “Raising Kanan,” “BMF” and “Force.”
50 Cent seems to be embodying the principles of the Akan word “Sankofa,” which translates to “go back and get it,” because with his own success, he looks to provide an entryway into the industry for up-and-coming creatives. This is showcased with the establishment of G-Unit Studios in a majority Black city with a main focus on providing jobs and opportunities for locals.
“As someone who has always believed in the transformative power of music, film, and television, I’m beyond excited to introduce the expansion of my G-Unit Film & Television through the launch of G-Unit Studios right here in Shreveport,” he said at the press release according to Billboard. “From the gritty narratives of the streets to the compelling stories that define our era, G-Unit has always been more than just entertainment; it’s a platform for voices that need to be heard, stories that need to be told.”
“Bringing G-Unit Studios to Shreveport is not just a business decision; it’s a commitment to fostering talent, creating opportunities, and building a community that thrives through creativity and innovation. We see Shreveport as a beacon of inspiration and creativity,” he added.
During a ribbon-cutting ceremony in front of the 956,000 square feet studio, the mayor of Shreveport, Mayor Tom Arceneaux, presented Fiddy with a key to the city and even announced April 18 as “Curtis 50 Cent Jackson Day.”
“We are thrilled that G-Unit Studios will plant its roots in Shreveport,” Arceneaux told Billboard. “This city’s rich culture and talent provides the perfect backdrop for this endeavor. We are eager to collaborate with Mr. Jackson and G-Unit Film & Television to bring captivating movies and entertainment to Shreveport and Caddo Parish.”
According to KTAL News, 50 signed a 30-year lease contract with the City of Shreveport, leasing the studio space for $2,400 a year-saving taxpayers $180,000 yearly on the upkeep of the building. He also plans on buying real estate in the area.
Fans have been likening the rapper to Tyler Perry as both men have been known for giving underpaid Black actors great opportunities. Instead of comparing the two, it’s important to uplift both industry moguls as strategic Black businessmen that are looking to bring up others with their work.
“To the wonderful people of Shreveport, I want to thank you for welcoming me with open arms and remind you that betting on me is not a gamble; it’s a sure thing because together, we will make history,” said 50 in the press release reported by KTAL News.
