Academy Award-winning filmmaker Matthew A. Cherry has teamed up with Dove to announce an official partnership to help the next generation of Black children foster a positive relationship with beauty.
The hair care line is designed for kids with curls, coils, and waves and is inspired by Cherry’s Academy Award-winning animated short film, “Hair Love.”
“Dove and I have a long history together with Hair Love, beginning in 2017, when the brand provided early funding for the project. I’m also a dedicated CROWN Act supporter and have been impressed with the ongoing work Dove is doing to advance hair discrimination legislation, particularly by co-founding the CROWN Coalition,” Cherry said in a statement. “Through this partnership, we will take Zuri ‘offscreen’ and into the real world to inspire hair love and build self-confidence in kids everywhere.”
The Dove Kids Care Hair Love collection offers shampoo, conditioner, detangler, and curl cream and features Zuri, the star of “Hair Love”s on each bottle, wearing cute and playful styles to emphasize the diversity and beauty of natural hair.
“Research shows that kids as young as three years old can start to build confidence when they see themselves positively represented in the world around them,” explains Esi Eggleston Bracey, Executive Vice President and Chief Operating Officer of Unilever Personal Care, North America.
“Dove and Matthew have been working in parallel to create a world where natural hair is a source of confidence in young people, and we are thrilled to officially come together to nurture a positive self-image in kids and, at the same time, deliver products that offer the expert nourishment and care of Dove to Black families.”
The complete collection is available now on Walmart.com and will be available in Walmart stores nationwide beginning January 2022.
