Not all girls are girls’ girls.

Girls’ girls lift each other up, believe each other, have each others’ backs. Girls’ girls don’t defend family separation policies or gaslight the country about backdoor national abortion bans. They don’t stonewall investigations into powerful men’s sexual abuse.

Kristi Noem, Karoline Leavitt, and Pam Bondi aren’t girls’ girls. They’re shields. And if you’re wondering why these women keep showing up to take the heat for Donald Trump’s loser administration, you’re asking exactly the right question. Let’s dive in.


In contrast to girls’ girls, there are other women who wake up and choose violence. They throw each other under the bus for male approval, they do everything in their power to prove to the men around them that they’re not like those other girls. They often mistake proximity to power for having it. We see these dynamics everyday in interpersonal relationships, in workplace politics, in social hierarchies…and lately in Trump’s cabinet across social media.

Scroll any socials right now and you’ll see the weight of public anger landing squarely on the women he has hand selected as the face of his destruction: Kristi Noem defending family separations, Pam Bondi stonewalling on Epstein, Karoline Leavitt reciting talking points that make you want to scream. They have become the frontline of everything you hate about this administration which is exactly what Trump intended

The Pattern Hiding in Plain Sight

It’s called the glass cliff, which describes what happens when women are elevated to high-visibility positions during crises or moments designed to fail. They’re handed the mess, they take the heat, and then the entire fall out lands on them instead of the policy, the system, or THE MAN who made the call.

In Trump’s chaotic ecosystem, this is the entire strategy because we are culturally wired to punish women differently than we punish men in power.

[Women become a] lightning rod because public outrage then sticks to her instead of the structure behind her.

Why This Strategy Is So Effective

Research proves what we already know intuitively: women leaders face harsher scrutiny than their male counterparts. We are tone policed, judged on our appearance, and our mistakes moralized in ways that men’s simply aren’t. Men get criticized for strategy. Women get criticized for character. We are “Cold”. “Shrill”. “Hysterical”.

You might be wondering here, if women are more harshly critized, why chose them to be the face of Trump’s worst policies? It’s because when a woman defends brutality, it softens the optics. (“See? Women support this too.”) It blunts accusations of misogyny (“How can this be anti-woman when women are leading it?”) It also divides women against women, turning feminist rage inward rather than outward at the larger system. And crucially, it creates a lightning rod because public outrage then sticks to her instead of the structure behind her. She becomes the story and the architecture behind her stays invisible.

Continue reading over at the Women in America Substack.

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Pari and Eve are public health professionals who have dedicated their 15-year careers to fighting for global reproductive rights. When Roe v. Wade was overturned, they felt compelled to turn their attention to domestic activism; growing their decade-long friendship into an advocacy partnership committed to educating the American public on the importance of gender equality, and specifically women’s healthcare. Seeing a major gap in the presence of qualified public health voices on social media, Pari and Eve established a trusted digital presence that elevates women’s voices and combats misinformation on health issues. Their Instagram and TikTok accounts facilitate evidence-based learning on a range of sexual and reproductive health topics, highlighting the intersectionality of health with human rights and social justice. Pari and Eve went viral after launching a “Women in America” series focused on the daily inequities that women in the U.S. experience economically, environmentally, in health care, at work, and more - garnering over 25M views across both platforms. Pari and Eve are a go-to amplifier for health and justice. Some of their previous social media clients include: Reproductive Freedom For All, Plan C, Jen Psaki, and ACLU. In their professional careers, Pari and Eve have worked for the United Nations, U.S. Centers for Disease Control, Planned Parenthood, Population Reference Bureau, CARE and more. They have served consulting clients such as the DC Abortion Fund and Emory University. For more on Pari and Eve, visit their website at www.pariandeve.com.

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